Important factors when using video streaming services in Italy 2021, by generation

Important factors when using video streaming services in Italy in 2nd quarter 2021, by generation

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Release date

October 2021

Region

Italy

Survey time period

Q2 2021

Number of respondents

1,003 respondents

Special properties

among consumers who own a smart TV or an internet TV device and watch a paid or free video streaming service

Supplementary notes

Survey question: "What is important to you for using video streaming services?"
Definition of age groups: Gen Z: born after 1996 (under 25 years old); Millennials: born between 1983 and 1996 (25-38 years old); Gen X: born between 1967 and 1981 (39-54 years old); Boomers: born between 1948 and 1966 (55-73 years old).

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Other statistics that may interest you Video-on-demand in Italy

Overview

4

Segments

6

Platforms

5

Consumer behavior

6
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